Sharing life lessons from over $1 Billion in Real Estate Sales.
What is Sales Alpha?
We welcome you to an all-inclusive, supportive community that provides high-level, real-life sales advice for anyone who wants to reach their absolute potential in the sales industry. Our promise is simple: we are here to help.
Commission-only real estate sales is a life-changing industry — and we believe our best years are still ahead of us, no matter what. At Sales Alpha, we believe exponential growth is possible for every salesperson over the next 90 days, if you have the right system, focus, and accountability.
Our coaching and mentoring framework is so effective because it has been battle-tested and refined through 22 years of real, in-the-trenches real estate experience.
John Wills delivers inspirational, practical coaching using case studies, stories, and targeted action points to help salespeople achieve sustainable growth — in both results and mindset. We believe that huge real estate sales success is available to everyone, no matter what outside family, community, recreational interests, or commitments you have.
And we know that health, fitness, recovery, and recharging are essential components of a long, successful commission-only career.
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Our eight core beliefs
We’re all very lucky to be part of a life-changing industry. Let’s maximise this.
Let’s give ourselves a pay big rise.
Going deep with individualised and personalised action plans drives real change.
We are all just a few changes away from exponential growth.
Fast tracking our way to sky rocketing growth is possible with the right coaching.
High quality, point-to-point client service, experience and results for the win.
Let’s play this game on the front foot and proudly bank regular income.
We believe that for us, and our clients, our best is definitely yet to come.
Check out more content on our: SalesAlpha Youtube Channel here
A bit more about the founder - John Wills
Professional life:
John’s career is a story of service, resilience, and performance.
1994–2000 – Served as a Police officer in Auckland and the Far North, building the discipline and people skills that still underpin his work today.
2000–2003 – Pursued his passion for health and fitness as a personal trainer in Auckland, coaching clients towards their physical goals.
2003–2025 – Became a commission-only real estate salesperson in Auckland’s premium city-fringe suburbs, Herne Bay, Ponsonby, Grey Lynn, and Westmere — achieving over $1 billion in settled sales.
2007–2008 – Authored a popular book on how to succeed and thrive as a new real estate salesperson.
2008–2020 – Founded and led a successful, well-respected real estate start-up in Grey Lynn, earning a loyal client base in a competitive market.
2022–2025 – Continued selling commission-only through one of the toughest market cycles the industry has ever seen, gaining invaluable insight into what really works and what doesn’t. Successfully selling close to $100,000,000 worth of property during this time.
2025 onwards – Focused on sharing his principles, systems, and the Sales Alpha Framework with salespeople who want to fast-track their success and create life-changing careers.
John’s belief: “The best is yet to come — for me, and for the agents I work with.”
Performance / fitness life:
John applies the same discipline and endurance from his sales career to his sport and fitness pursuits.
2002 – Represented New Zealand at the World Triathlon Champs in Mexico (Men’s 25–29 age group).
2002–2008 – Completed multiple marathons for fitness and enjoyment.
2017 – Competed in a corporate boxing match, raising $14,000 for Cure Kids.
2018 – Stepped into the ring again, raising funds for the Kaitaia Community Boxing Club.
2020 – Completed 18,277 push-ups in his garage during lockdown, raising $13,000 for the RSA.
2023 – Completed the Taupo Half Ironman.
2024 – Completed the full Taupo Ironman.
Today – Maintains his fitness with running, weight training, hill sprints, sea swimming, mobility work, sauna sessions and plenty of walks with his two dogs.
Personal Life
John is a family man with a wife who works full-time, two teenage children, and two dogs. He understands the importance of balancing a high-performance sales career with family, community, and personal wellbeing.