More Listings
More Confidence
More Commission

Sales Alpha is built on the belief that real estate can change your life. Whether you’re just entering the industry or looking to level up, we give you the tools to succeed—faster, smarter, and with confidence.

Led by top-performing agent and business owner John Wills, who has achieved over $1.5 billion in real estate sales, Sales Alpha delivers the mindset, systems, and strategies used to build a standout commission-only career.

From low-cost online courses to personalised one-on-one coaching, everything here is designed to help you:

– Get more listings

– Build unstoppable confidence

– Earn more commission—and keep more of it

No fluff. Just proven methods that work.

John’s experience is real. After a career in the police force, he became one of Bayleys’ top 10% agents before founding Custom Residential, a highly successful boutique agency based in Grey Lynn. Across every stage of his career, John has helped hundreds of agents break through performance plateaus, build personal brands, and create true financial freedom.

Now it’s your turn.

What’s included in the audiobook.

“Wages don’t work” provides the insights you need to fast track your journey to earning $400,000 as an apprentice Real Estate Sales Person. It covers:

• The keys to instant success
• There’s scope to be yourself
• Being better than the rest
• Advanced listing strategies
• The key to great listings
• The market is what you make of it
• Find the market’s top dollar
• Negotiating yourself a better deal
• Getting vendor-paid marketing
• Word-of-mouth marketing
• Create significant impact
• Tailor-made marketing
• Individual service plans
• Only smart agents sell